Steve Rochlin, the head of AccountAbility North America, and James Farrar, Vice President for Corporate Citizenship at SAP, wrote an interesting piece, which appeared in the Financial Times July 10, about the way in which Web 2.0 social networking tools will push Corporate Responsibility forward.
Calling for an end to censorship, the two execs noted that Web 2.0 facilitates collaboration among "strange bedfellows," prompting sometimes-creative solutions.



Corporate responsibility officers often have to ponder major tradeoffs and have huge decisions to make. Should we do business with China, with its huge market despite its environmental policies and human rights record? Should we continue to invest in coal utilities even if pulling out for environmental purposes would negatively impact the bottom line?