Recruitment

How to attract environmental staff when Western-educated talent looks for new challenges

For decades, U.S. and European corporations have been importing talent--programmers from India, researchers from China, and many other permutations of competence and geography. But in sustainability, Western-trained talent will reverse the tide, as individuals increasingly seek opportunities to work in the BRIC (Brazil, Russia, India, China) countries and other developing nations. To win the war for this increasingly valuable human resource, Chief Responsibility Officers (CROs) of multinationals and domestic companies operating in those countries must understand the dynamics of this movement of environmental talent--and they must act strategically to tap into it.