CECP report makes case for alignment of goals
One philanthropy trend parallels developments in the Corporate Responsibility (CR) arena as a whole: As in CR, many corporations are aligning their philanthropy with business objectives.
The Committee Encouraging Corporate Philanthropy (CECP) identified the synergy between philanthropy and business goals in a new report, “Business’s Social Contract: Capturing the Corporate Philanthropy Opportunity,” which was based in part on research conducted by McKinsey & Co.
CECP report finds two-thirds of companies hiked philanthropy in 2007 Corporate philanthropy at many companies rose in 2007 despite an uncertain economy.Research by the Committee Encouraging Corporate Philanthropy (CECP) found that “giving by large, multinational corporations increased by 5.6 percent, from a median of $24.67 million in 2006 to a median of $26.05 million in 2007.”